Why publishers should invest in e-mail marketing?
As a publisher, it can be advantageous to invest in email marketing for several reasons:
Direct contact with readers: An email is a direct contact with readers without any intermediaries. It provides a personal touch and an opportunity to build a relationship with readers.
Opportunity to reach a wider audience: With email, you can reach a larger audience than what is possible with just your own website or social media.
High conversion rate: Email has a high conversion rate compared to other marketing channels. By sending relevant and interesting emails, you can get readers to take desired actions, such as reading an article, purchasing a product, or subscribing to your magazine.
Increased traffic to your website: By including links to your website in your emails, you can increase traffic to your website and thereby increase visibility for your articles and content.
Increased revenue: By using emails to market products or services, you can increase revenue for your business.
In summary, email marketing can be an effective marketing strategy for publishers who want to reach a larger audience, increase traffic to their website, and increase revenue for their business.