Google Analytics

How does Google analytics work?

Google Analytics is a web analytics service that provides users with insights into visitors to their websites. The service uses a tracking code that is placed on each page of the website that the user wants to analyze. When a visitor opens a page on the website, the tracking code sends data to the Google Analytics server, which is then processed and reported back to the user in the form of useful statistics and insights.

Google Analytics allows users to track many different aspects of website traffic, including visitors' geographic location, the browsers and devices they use, how long they stay on a page, which pages they visit, which keywords they use to find the website, how much traffic comes from social media, and much more.

By using Google Analytics, users can gain valuable information about how their website is performing, which marketing efforts are working, and which areas need improvement. This information can be used to optimize the website for better results and to plan marketing campaigns in a more effective manner.

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