What is CTA / Call To Action?

CTA stands for Call-to-Action, and it's a common term in digital marketing. CTA is a direct prompt to a visitor on a website, social media platform, or other digital medium to perform a desired action, such as buying a product, subscribing to a newsletter, or leaving a comment.

CTA is an important part of digital marketing because it's a way to get visitors to take a desired action. By creating an effective CTA, you can increase the conversion rate on your website or in your marketing campaign. A CTA can be designed as a button, a link, or a form that is visible on a web page or in an advertisement. It's important that the CTA is clear, easy to understand, and encourages the visitor to take action.

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