What is Bounce rate in Google Analytics?

Bounce rate in Google Analytics refers to the percentage of visitors who leave a website after visiting a single page on the site. A "bounce" is a single-page visit to a website, where the visitor does not navigate to another page on the site before leaving the site. Therefore, bounce rate is a percentage of visitors who visit one page on the website and then leave without visiting any other page on the same website.

A high bounce rate may indicate that visitors are not finding what they are looking for or that the visited page is not engaging or relevant enough to the visitor. On the other hand, a low bounce rate may indicate that visitors are finding what they are looking for on the website and are interested in exploring more of the content.

It is important to note that a high bounce rate does not always indicate a problem with the website, as there may be pages that are intended to have a high bounce rate, such as content that only requires one page to fulfill the visitor's needs, such as contact information or product descriptions.

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