A publisher and an influencer are both involved in marketing and advertising, but there are some basic differences between the two: A publisher is usually an organization or company that publishes content, typically on a website or in a publication.
This content can range from news and articles to video content or other types of media. The publication generates its revenue by selling ad space on its platform to advertisers.
A publisher typically has a large and established audience that it reaches through its platform. An influencer, on the other hand, is a person who has a strong presence on social media or other digital platforms.
Influencers typically build their audience by publishing content that is interesting or engaging to their followers, and have an impact on their purchasing behavior by promoting products and services that they themselves use or support.
Influencers typically have smaller but highly engaged followings that they can reach through their personal voice and authenticity.
In summary, the difference between a publisher and an influencer is that a publisher is typically an organization that publishes content on its platform, while an influencer is a person who publishes content on social media or other digital platforms. A publisher reaches a large audience, while an influencer typically reaches a smaller but more engaged following.