What organisation do an e-commerce need for affiliate and influencer marketing?

When an e-commerce business uses affiliate and influencer marketing, there can be different roles involved in the process.

Here are some examples of common roles:

Affiliate Manager:

This person is responsible for managing the e-commerce business's affiliate program. They recruit new affiliates, work with existing affiliates, create campaigns, and track & analyzes affiliate performance.


An affiliate is a person or organization (influencer/publisher) that partners with the e-commerce business to promote their products or services. Affiliates earn a commission based on the number of sales or traffic they generate.


An influencer is a person with a large following on social media platforms. They partner with the e-commerce business to promote their products or services to their audience. Influencers may be paid for their efforts or receive a commission based on sales or traffic they generate.

Creative team:

This team is responsible for developing marketing campaigns and materials that affiliates and influencers can use to promote the e-commerce business's products or services.

Technical staff:

Technical staff are responsible for setting up and maintaining the technical infrastructure needed to run the affiliate program. This includes tracking performance, payments to affiliates and influencers, and managing data and statistics.

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