What is retargeting?

Retargeting is a marketing method that aims to reach out to people who have previously interacted with a company's website, social media, or other digital platforms. 

By tracking and collecting data on a person's previous online activity, the company can target ads and marketing messages specifically to that person, with the goal of increasing the likelihood that the person will return to the company's website and take a desired action, such as making a purchase or filling out a form.

Retargeting is typically a form of ad display, where ads are shown to people who have previously visited the company's website or shown interest in its products or services on other websites or platforms. 

These ads can be displayed in various places online, such as on social media, in search results, or on other websites that allow ad placement.

Retargeting can be an effective marketing method because it targets people who have already shown interest in the company's products or services, which increases the likelihood that they will return to the website and take a desired action. 

It can also help to increase awareness of the company and its products, and build a stronger relationship with potential customers.

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