What is geo-targeting?
Geotargeting is a marketing technique used to reach a specific audience based on their geographic location. By using various technologies such as IP addresses, GPS data, or Wi-Fi, companies can identify where a user is located and create targeted marketing campaigns for the geographic region. Geotargeting can be used to market products and services locally, such as restaurants, stores, and events. It can also be used to promote specific products or services based on geographical location, such as advertising umbrellas in an area with high rainfall. By using geotargeting, companies can create more relevant and effective marketing campaigns tailored to users' needs and interests. It can also help to reduce marketing costs by avoiding showing ads to people who are not interested in products or services in a particular area.