What is “anchor text”?

Anchor text is the visible text or word used to hyperlink to another webpage or webpages on the internet. It is the blue, underlined text you see in a hyperlink. Anchor text is used by search engines to determine what the linked page is about and can affect how the linked page is ranked in search engine results.

A well-chosen anchor text can increase search engine optimization (SEO) for the linked page, especially if the anchor text contains relevant keywords or phrases. On the other hand, improperly chosen anchor texts, such as "click here" or "read more," can decrease search engine optimization and make it more difficult for search engines to understand the content of the linked page. Therefore, it is important to choose relevant anchor texts when linking to other pages on the internet.

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