What does "Baseline Conversions" mean in digital marketing?

In digital marketing, "Baseline Conversions" typically refer to the existing conversion rate for a specific action or campaign on a digital platform, such as a website or mobile application. For example, it may be the number of visitors who make a purchase, subscribe to a service, or fill out a form on a website.

Establishing a baseline conversion is an important first step in evaluating the effectiveness of a digital marketing campaign. By comparing the results of a campaign with the existing baseline, one can assess whether the campaign has been successful or not. If the conversion rate increases compared to the baseline, the campaign is considered successful, while a decrease in the conversion rate is considered a failure.

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