What do influencers need to consider regarding the Swedish Marketing Act?
As an influencer, it is important to be aware that the Swedish Marketing Act also applies to marketing that takes place through social media and other digital channels. Below are some of the most important points to consider:
Clarity: Influencers must clearly indicate when a post or ad is sponsored. This can be done by using hashtags such as #sponsored, #ad, or similar.
Honesty: Influencers must be honest and transparent about the products and services they are promoting. It is important not to give a false impression of the product or service.
Privacy: Influencers must respect personal privacy and data protection legislation when collecting and handling personal data.
Fairness: Marketing must be fair and not misleading. It is important not to exaggerate the benefits of the product or service.
Prioritize audience interests: Influencers must prioritize the interests and needs of their audience over their own when promoting products or services.
In summary, it is important for influencers to be open and honest about when they are being paid to promote products or services, to respect personal privacy and data protection legislation, to avoid misleading or exaggerated marketing, and to prioritize the interests and needs of their audience.