What could go wrong in a collab between an influencer and an e-merchant?
There are several things that can go wrong in a collaboration between an e-commerce retailer and an influencer. Below are some common problems that can arise:
Lack of transparency: If an influencer is not clear that a post or ad is sponsored, it can lead to followers being misled and the collaboration being perceived as dishonest. This can damage both the influencer's and the e-commerce retailer's reputation.
Misleading product marketing: If an influencer gives a false impression of a product or service, it can lead to customers being dissatisfied and trust in both the influencer and the e-commerce retailer decreasing.
Failed audience targeting: If an influencer does not have the right audience or followers to market a product or service, it can lead to the collaboration not producing the desired results and the resources invested in the campaign being lost.
Violation of marketing laws: If an influencer does not follow the rules and guidelines of marketing legislation, it can lead to sanctions from authorities, such as fines and legal penalties.
Poor communication: If communication between the e-commerce retailer and the influencer is poor, it can lead to misunderstandings and inaccuracies that can affect the outcome of the collaboration.
To minimize the risk of these problems, it is important for the e-commerce retailer and the influencer to communicate clearly and openly, for there to be an agreement on clear marketing guidelines, and for the influencer to be carefully selected based on suitability and relevance to the target audience.