Swedish influencers needs to state that a message is advertising

Yes, according to the Swedish Marketing Act, it is important for you as a company to indicate that the message you are spreading is advertising. This applies to all forms of marketing, including affiliate marketing. Advertising must be clearly recognizable as such, it should not be misleading or deceive consumers. It is also important to ensure that all information presented in an affiliate ad is correct and relevant. Any claims made must be substantiated and not be misleading. Companies that violate the Marketing Act can be prosecuted and face fines. Therefore, to ensure compliance with the Marketing Act, you should clearly state that your message is advertising and ensure that all information presented is correct and not misleading.

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